Australians Turning to Google to Find Website Login Pages

Each month, Australian Google registers over 18 million search impressions for users seeking login pages for specific sites. An example of one such query is ‘mygov login,’ which gathers no less than 870,000 impressions per month in Australian Google search results.

We collected 129,000 of the most popular login-related search queries. The lowest number of monthly searches on this list is 100. The combined monthly search volume for these queries reached 18 million. Here is an example of the most popular queries related to finding the login page:

The Sign in to myGov page is highly popular on Australian Google. Source: loginaustralia.com

The most popular category of websites searched for login pages is Banking and Finance (18.8%), followed by Technology and Software (14.8%), and E-commerce (9.4%).

Distribution of websites by main topics. Source: loginaustralia.com

 

Conclusion

Understanding that users frequently search for login pages, especially in sectors like banking, finance, technology, and e-commerce, can help businesses optimize their websites. By ensuring that login pages are easy to find and accessible, businesses can improve user experience, increase customer satisfaction, and reduce frustration that could lead to lost customers.

The frequent search for login pages highlights potential vulnerabilities, as these pages are often targeted by phishing attacks and other malicious activities. Understanding which login pages are most sought after can help cybersecurity teams prioritize securing these entry points, implementing stronger authentication measures, and educating users on safe login practices.

Given the high volume of searches for government-related login pages like ‘myGov,’ this data can inform government agencies about the importance of maintaining secure, user-friendly access to their online services.