Australians Turning to Google to Find Website Login Pages

Each month, Australian Google registers over 18 million search impressions for users seeking login pages for specific sites. An example of one such query is ‘mygov login,’ which gathers no less than 870,000 impressions per month in Australian Google search results.

We collected 129,000 of the most popular login-related search queries. The lowest number of monthly searches on this list is 100. The combined monthly search volume for these queries reached 18 million. Here is an example of the most popular queries related to finding the login page:

The Sign in to myGov page is highly popular on Australian Google. Source: loginaustralia.com

The most popular category of websites searched for login pages is Banking and Finance (18.8%), followed by Technology and Software (14.8%), and E-commerce (9.4%).

Distribution of websites by main topics. Source: loginaustralia.com

 

Conclusion

People often search for login pages, especially in areas like banking, finance, technology, and e-commerce. Making these pages easy to find and accessible is important for businesses. It helps improve user experience, increases customer satisfaction, and prevents frustration that could drive customers away.

However, the popularity of login page searches also highlights potential security risks. Login pages are common targets for phishing and other malicious attacks. Knowing which login pages are most frequently searched can help cybersecurity teams focus on securing these critical points, enforcing stronger authentication, and educating users about safe login practices.

For government services, like the frequently searched ‘myGov,’ this data emphasizes the need for secure and user-friendly online access. Agencies can use this information to ensure their systems are both safe and easy to navigate.